How Can Geofencing Increase the Efficiency of Your SMS Marketing
When it comes to marketing strategies, there are a lot of options for you to choose from. You can now market you products using a verity of mediums such as the internet, TV, radio and print. But despite the many options for you to choose from, there are still a few marketing strategies that are most preferred by many business owners and one of them is the text message marketing which is widely known as SMS marketing.
SMS marketing has become one of the most popular marketing strategies these because it allows business owners to directly send advertising campaigns, promotions and all other updates through text messages so that they can lure more potential customers to buy their products and avail of their services. Yet the most important advantage with SMS marketing is that it is very easy to use and cost effective for the business owners and easy to access for the clients as well. But not all marketing strategies like SMS marketing are perfect since it also has a few disadvantages.
One of the disadvantages of SMS marketing is that you will not have a control over who can receive your message whether it is part of your target market or not. But this problem is not really a big deal because this is when geofencing comes in.
With geofencing technology, you can now determine how many mobile phone users are in a certain area and you can even connect with them through text messaging. That way, you are not only provided with a better way to reach out to your target market but you are also given a chance to choose who among them should you connect or network with at the right time. With the use of various positioning tools such as wifi, Bluetooth, GPS and all other means of connecting, you can now reach out to the right people at the right place. Geofencing is a groundbreaking breakthrough for SMS marketing because it has made this marketing strategy a whole lot better than before.
Geofencing not only helps in the targeting of business owners but also to the engagements of customers because people are more likely to delve into something if it is made known to them at the right time and the right place. For example, if your running shoes are at 50% discount and you detect a few health buffs in the gym nearby with the use of geofencing technology, there is a high chance that they will visit your shop right after they are done with their gym session if you send them a message about the sale.
If you are looking for the best geofencing support and services to improve your SMS marketing, you can always count on Propellant Media. For more information about their geofencing services, click here to visit the Propellant Media website now.